Team Manager:David Price

One of the most popular and highly respected characters in motorsport today, David Price’s experience has come not only from team management but also as long-time owner of the eponymous David Price Racing team.

Following an apprenticeship with Ford, David began his career in motorsport by working in a garage dealership by day and preparing his own customer racing cars by night.  He worked alone but set such high standards that his clients’ cars started winning regularly and so his services became much in demand.

In 1976 – with partner John Bracey – Bracey Price Racing was formed, looking after rally and race cars.  Price himself was a keen rally driver, competing in the 1970 London to Mexico World Cup Rally.  In 1977 David Price Racing became an entrant in the British F3 Championship, the start of an extremely successful association with the formula both in Britain and France, which was to go on for nearly a decade.

During this time Price worked with many of the sport’s leading names, developing his own unique brand of personal and business relationships with drivers and fellow team owners that have endured to this day.

In the 1990s Price worked with high profile names such as Mercedes, where he was both a Race Engineer and Technical Team Manager, and Nissan in Group C sports car racing and the Brabham F1 team as Team Manager.  His associations with these manufacturers, together with McLaren during the McLaren GTR era, allowed David’s managerial skills and engineering expertise to help achieve no less than three Sports Car/GT World Championships in seven years and victory at Le Mans with Sauber Mercedes.

These qualities brought him to the attention of the American entrepreneur who formed Panoz Motor Sports and the American Le Mans Series.  As Director of Racing, Price led the team into the new Millenium – one of the highlights being a five-car assault on the 2000 24 Hours of Le Mans event with drivers such as Mario Andretti, David Brabham and Jan Magnussen.

2004 saw the re-birth of DPR in international single-seaters with Price entering first the Formula Renault V6 Championship and then gaining one of the coveted entries for the new GP2 Grand Prix support series.  He continued in the F1 feeder series until 2009 when he sold the team to Andre Herck.

Price, who is married and lives in the south of Spain, runs a driver management and motorsport consultancy.